Logo Final

The redesign of my project proved to be a monster in of itself. After scrutinizing myself for long enough on my draft post, I knew it had to be redone. Reading my comments was one of the most helpful things I could have done. They helped me recognize that my logo was less of a logo, and more of a cover page. Painful as it was to hear that, it was exactly my thoughts on it as well.

The new design could be inspired and take from the previous. Having some ideas set already. I was going to cut out all the empty space and condense the whole image. It started with an excruciating outline of a global flat-map. With the help of zoom, it only took about 35 minutes to get every curve and bump of the continents. After turning it into a symbol and placing it on the globe, all I had to do was wrap it around the sphere to emulate curvature. Adding a lens flare represent (And as you can’t tell from my draft, I love lens flairs) the sun behind the earth was another touch just to lighten up the whole image. I had realized during this process, as well as my draft containing too much stuff, it also had too many words. Scaling it down would be an issue as they would appear so small as well as it just being a lot to read on a logo. I landed on “Gordons World Chronical”. It felt like the perfect way to represent my project. I wanted to add some personalization to it as one day, I’d like to start my own journalism company. Chronical having its purpose in the way that I just want to record stories from the people, imbedding them in history to never be forgotten. Now that I had the words in my head, it came down to actually producing them. Using different techniques with pathfinder I finally found a way to give the letters depth and a shadow. With everything I have done I finally felt like I had a concept down that fit the scheme of the project. I hadn’t got that sense of accomplishment with the draft, but when I felt it with this one, I knew my vision had come to fruition.

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